Sunday, May 6, 2012

American Giant

     Tags on clothing with the words "Made in the U.S.A." is rare, but is gaining popularity and momentum with the help of brands like American Giant. The brand focuses on the importance of garments made in the United States, despite all of the talk about the expense of doing so. To some, this concept is important, to some it's not. The great thing about American Giant is the product stands up for itself in its quality craftsmanship. 
     I was recently gifted the snap button cardigan from American Giant and was impressed. The presentation was excellent. This idea of presentation is really important for all labels and stores to pay attention to. It sets the tone; you can make the customer feel like your product is that much more special. Creating an experience in a box that they will remember and keep them ordering products from you.
    The cardigan fit very well, and I got a lot of compliments on it. It has a very baseball jacket / James Dean vibe to it which I really liked. Regardless of your stance on things, their products are well-made and will be something that will stay in your closet for years. 


For more information on this product or purchase it, click here